There are many reasons why web sites are created. Some good, some not so good.
- Showcase your products or services.
- On demand availability.
- Build a community of existing and potential customers.
- Sell your products or services.
- Improve customer relations
- Every business has to have a web site
Good reasons can be measured
All too often sites fail to realise their potential and become outdated and ignored.
A web site, unlike a disused kitchen applience, does not become lost in a cupboard.
It remains on the web repeating it's outdated and tired message to every visitor that happens along.
If your web site is meeting or exceeding expectations, great!
If not, it is time to take a look at it.
Many site owners report being unhappy with at least some aspects of their site.
This can be a result of an under performing site or unrealistic expectations.
Often, the problem involves the cost and time required to make what appear to be minor changes.
Whatever the reason, the issue should be resolved and the site improved or explanations provided about why expectations are not being met.
There is no silver bullet.
The simplicity or complexity of a site depends on the needs and expectations of the owner.
There are, however, some common factors that act to enhance a web site's appeal.
Here are a few simple questions:
- Does the site appeal to it's intended audience?
- Does the site involve it's visitors and encourage interaction?
- Does the site have regular updates to encourage visitors to return?
- Is the information shown on the site current?
- How do I know?
The common message here is that content should be changed on a regular basis to remain current, relevant and interesting. Involving users can take many forms such as requesting feedback through contact forms, polls and other interactive mechanisms.
Some of the advantages provided by a content managed site include:
- The ability to update content in real time.
- The same content can be reused on different pages
- Content can be tailored to the visitor based on date, authorisation etc.
- Content can be automatically removed based on a date. (e.g. content advertising an event can drop off when the event finishes)
- Functionality can be added to allow visitors to rate or comment on content. Generating, all important, involvement.
- Content is separated from the site design ensuring a consistent look and feel across all pages.
- The site can contain administrative functions and business tools with access restricted to authorised personnel but available wherever there is web connectivity.
Already have a web site?
Here are some things to consider.
Include the web address on all office stationery.
This includes business cards, letterhead, invoices and brochures.
Have a look at www.wilsonweb.com/articles/checklist.htm.
Target the content and design to the intended audience
know your customers.
Who are you trying to attract to your site?
What is the message that you wish to promote?
Is the site tired?
Content needs to be succinct, relevant and interesting.
It also should be presented in a way that differentiates and enhances your product or service.
If the content remains static there is little incentive for the visitor to return.
Look at your site from the perspective of a potential customer. What are the benefits for the visitor?
Out of date information and/or links that no longer work quickly put off a visitor.
Would you like a review of your web site?
We will talk to you about what you expect fom your web site and the look at your site objectively and make recommendations that we think will enhance it's usefulness.
Why not call us on 0410 468 795 for an obligation free chat about what you want and where you want the web to take you?
You will get our thoughts on what is practical and we get to understand more about what web sites need to be able to do. (win/win situation).
A new CMS based site can be designed and set up quickly. (less than a week)
Existing content can be transferred to the new site.
However, it is wise to revisit the content and ensure that it is really what is wanted on the new site.
Also, Existing design features can be used to retain the same look and feel within the site.
Don't have a web site?
First question to answer is 'Do you need one?' and that depends on many factors.
If you are seriously inclined to look at what a web site might do for your business,
call us on 0410 468 795 for an obligation free chat about what you want and where you want the web to take you?
We do not take on work that we do not believe that we can finish and,
importantly, we do not take on work if we believe that we can not meet our clients expectations.
Initial discussions are all about what your expectations are and what can be done to meet them.
The wrong reason
There is a notion that everyone should have a web site.
This is blatantly false.
If your business is operating as you want it to or your target audience are not web savvy, why waste money on a web site?
If, on the other hand you are looking at getting a web presence, let's have a quick look at what is involved:
- Make a short list of what you expect of a web site.
- Jot down some notes on the contentyou want for each page.
- Look and feel. Pick a couple of web sites that you like (note their www address)
What will it cost?
As a rough guide for a 5 - 10 page site:
- Site build: $700 one off
- Domain registration: $70 for two years
- Hosting: $10 - $20 per month
- Site maintenance depends on who does it. Do it yourself $0.
Call Tony on 0410 468 795 or
use our contact form
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