There are many reasons why web sites are created. Some good, some not so good.
Good reasons can be measuredAll too often sites fail to realise their potential and become outdated and ignored. A web site, unlike a disused kitchen applience, does not become lost in a cupboard. It remains on the web repeating it's outdated and tired message to every visitor that happens along. If your web site is meeting or exceeding expectations, great! If not, it is time to take a look at it.
Many site owners report being unhappy with at least some aspects of their site. This can be a result of an under performing site or unrealistic expectations. Often, the problem involves the cost and time required to make what appear to be minor changes. Whatever the reason, the issue should be resolved and the site improved or explanations provided about why expectations are not being met.
There is no silver bullet. The simplicity or complexity of a site depends on the needs and expectations of the owner. There are, however, some common factors that act to enhance a web site's appeal. Here are a few simple questions:
The common message here is that content should be changed on a regular basis to remain current, relevant and interesting. Involving users can take many forms such as requesting feedback through contact forms, polls and other interactive mechanisms.
Some of the advantages provided by a content managed site include: